The Benefits of Implementing Corporate Social...

Viola Li AR7 6A Christine Scardicchio Dec.12th 2009 RESEARCH REPORT The Benefits of Implementing Corporate Social Responsibility Programs Nowadays, with the development of the consciousness of Corporate Social Responsibility, organizations would like to expand their positive influence on the environment, consumers, employees, communities and investors. It has become a business necessity to make people focus more on an organization’s decisions and their broader impacts (Greenhalgh, 2009). Rogers and Bell can serve as good examples in implementing Corporate Social Responsibility programs, especially on environmental issue. Both of them are famous Canadian communications companies and engaged in the same fields such as home†¦show more content†¦Making the most of CSR activities will benefit the companies to enhance the brand image, increase the sales amount and impress their employees. Although there are numerous competitors in the market, a steadfast commitment will lead the company to stand out; thus, over time, the performance will add up to a powerful and winning business. In conclusion, Carroll s uggested that â€Å"four kinds of social responsibilities constitute total CSR: economic, legal, ethical and philanthropic. Furthermore, these four categories or components of CSR might be depicted as a pyramid†¦the CSR firm should strive to make a profit, obey the law, be ethical and be a good corporate citizen.† (1991, p41-44). Apparently, Bell and Rogers have reached the top of the pyramid, as a result, CSR is becoming a new field for them to counterbalance. It has been said that â€Å"Fierce competition is usually better news than no competition, at least you know there’s something worth fighting over.† The public would like to appreciate the more effective competitions between them; moreover, the markets must be rational to give a judgment to them eventually. References Bansal, P, Maurer, C, and Slawinski, N. (2009, Aug 25). Seven ways to manage CSR ratings. Ivey Business Journalational. Retrieved Dec 2, 2009, from http://www.nationalpost.com/story.html?id=1925861 Bell. (2009). The Bell Blue Box program. Retrieved Dec 2, 2009, fromShow MoreRelatedApplied Medical s Current Sustainability Practices Essay1469 Words   |  6 PagesApplied Medical has grown from its humble beginnings twenty years ago to a quarter billion dollar company by implementing an unconventional, vertically-integrated business model that has catapulted the company to be world leader in the laparoscopic trocar market. . The company s mission is to reduce the cost of healthcare by providing the best quality medical devices at the lowest possible price. We are proud to have a significant and sustainable impact on healthcare by delivering technologiesRead MoreTypes Of Corporate Social Responsibility1539 Words   |  7 Pageshave changed with the times, and it burdens businesses to accept more social responsibility for the cost of doing business. In order for a business to continue to be successful in this rapidly changing business world it must accept the changes of corporate social responsibility. One of the most significant changes in today’s society is the use social media, and advertising through social media. â€Å"Corporate Social Responsibility is defined as the integration of business operations and values, wherebyRead MoreEssay about Corporate Social Responsibility Plan1103 Words   |  5 PagesRUNNING HEADER: Corporate Social Responsibility Plan Corporate Social Responsibility Plan CM225-23 MEMORANDUM Thank you for allowing a platform for me to provide evidence as to why the implementation of a Corporate Social Responsibility Plan would be beneficial to Geometric. The information that follows provides information and examples of CSR plans. There is evidence to support the cost effectiveness of these plans. If you have any questions or concerns about any of the information providedRead MoreCorporate Social Responsibility, Sustainability, And Approaches For Managing Culture And Diversity Of Employment Practices Essay1576 Words   |  7 PagesSummary: The following business report will examine some critical concepts which apply to all businesses small or large more specifically to the company of Tata. This report will provide an in depth analysis and evaluation of the areas of corporate social responsibility, sustainability and approaches to managing culture and diversity of employment practices of the company. The methods used to analyse these key areas comprise of the textbook, a wide variety of articles, a quote and a youtube clip. TataRead MoreCorporate Social Responsibility Essay1266 Words   |  6 PagesMany people believe that they have a social responsibility to take care of their community and the people within that community. The community can expand from local and regional t o national and international in scope. Social responsibility in not limited to individuals, but many businesses and organization have joined the call for social responsibility. Corporate Social Responsibility, CSR, is when business and corporations make this a priority in their operations. Two questions come to mindRead MoreCorporate Social Responsibility As Risk Management1380 Words   |  6 Pagesthey channel their financial contribution to various governmental or non-governmental organizations that act as implementing agencies of various programs in the society. This support model is the most preferable CSR concept as compared to other CSR strategies that have been discussed in this paper. This has been confirmed by Kytle Ruggie, in the study, corporate social responsibility as risk management: A model for multinationals (2005). †¢ Environmental support Out of the five (5) managers whoRead MoreLowes Stance on Social Responsibiliy1440 Words   |  6 PagesLowe’s Corporate Social Responsibility Asher G. Budka MGMT115-1301A-03 Instructor: Joshua C. Rhodes January 13th, 2013 Lowe’s Corporate Social Responsibility This paper is about Lowe’s Corporate Social Responsibility into today’s society. To be discussed is what is a Corporate Social Responsibility (CSR) program, why should a company implement a CSR program, Lowe’s stance on Corporate Social Responsibility, connection between Lowe’s CSR and the Home Centers Industry, and who is Lowe’s responsibleRead MoreThe Benefits of Implementing Corporate Social Responsibilities by a Brazilian Bank1335 Words   |  5 Pagesresearch paper, the benefits of implementing corporate social responsibilities by a Brazilian bank are explained. Due to competitive environment in market, CSR perspectives are vital in a company strategy. A lot of research has been made on on corporate social responsibilities of a bank, but still there is a lot more to explore. Trustworthiness between bank and customer is very important for strengthening of an organizational brand. General view is that banks invest money for their benefit, but actuallyRead MoreCorporate Social Responsibility : The Business Out Of The Water1315 Words   |  6 PagesMany companies think that corporate social responsibility is a peripheral issue for their business and customer satisfaction more important for them. They imagine that customer satisfaction is now only about price and service, but they fail to point out on important changes that are taking place worldwide that could blow the business out of the water. The change is named as social responsibility which is an opportunity for the business. Some of the drivers pushing business towards CSR include: TheRead MoreCorporate Social Responsability, New Balance1449 Words   |  6 PagesAlthough New Balance owners did not have an official Corporate Social Responsibility policy there was a strong culture of â€Å"Doing the right thing† (Veleva, 2010). New Balance owners along with company leadership did realize that New Balance needed to engage in the next step, which was to develop a strong Corporate Social Responsibility. To do this New Balance promoted their senior corporate communications officer to the social responsibility manager. In addition, New Balance hired a firm outside